When running batch files, or other scripts from CMD.exe the title bar for the open window will be titled.
C:\WINNT\System32\CMD.exe 
If you would like a custom title, maybe to remind you what batch file is running (useful for login script ID) add the following at the start of your batch file.
TITLE [string] As an example I added the the TITLE command and the name of the script to the start of a batch file.
